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about Tara

Meet Tara

Founder + Creative Director

Hey – I’m Tara, and this is your one-stop shop for all things fashion, beauty, and travel. I am so happy you’re here!

Here’s my short story. Let’s just say fashion was my first love. Ever since my kindergarten days, when I would stubbornly insist on picking out my own clothes (much to my mother’s dismay), I knew that style was something special to me. Fast forward to high school, I won Best Dressed. I guess the rest, as they say, is history! I dove headfirst into the industry, earning a degree in fashion design and building my career in both Los Angeles and New York City. I climbed the corporate ladder and the NYC dream, but after a whirlwind romance with the 9-to-5, I found myself burnt out and yearning for more. That’s when I decided to become my own digital boss, building a life and business that sparked joy.

That’s how this blog was born. It’s the ultimate resource for women who live and breathe personal style. This blog delivers everything in fashion, beauty, and travel. I’ll coach you on elevating your life and building your dream lifestyle, while also being your virtual stylist, guiding you on where to find items and how to wear them.

I reveal all my secrets straight from the confessions of a shopaholic. So, grab a cup of coffee (or your favorite beverage!), and get ready to discover the world of retail therapy, favorite finds and creating chic outfits whether you’re seeking a timeless outfit or something more trendy.

xx,Tara

Let’s rewind a bit!

I started out right where you are…

For so many years, I felt trapped and stuck with no idea what to do next. The burnout was real. ‍Trading time for money, limited vacation days, and that never-ending climb just left me wanting something else. I craved a better mindset, a healthier lifestyle, and the freedom to design my own schedule and work on my own terms.

Then, in 2022, things took a surprising turn. I lost my job. While it wasn’t ideal, it was honestly the push I needed! Suddenly, the structure and routine I’d clung to for so long were gone. I was lost in a job that didn’t ignite my passion. I was lost in the daily grind that I so much hated. It was time to rediscover myself, explore my interests and finally pursue the things that truly was my soul’s purpose.

But let’s just say, the last 18 months haven’t been easy.

The truth is, I so badly wanted to pursue my own path, this burning desire that has been simmering for the longest. And you know what, I became nervous and doubt sinked in. Living in a big city I didn’t know how I was going to afford it. Despite knowing deep down there wasn’t a job out there that I wanted, I frantically began to apply. I crafted the “perfect” resume and cover letters….and then…crickets. Not a single interview. The rejections piled up, each one a tiny sting, but also a strange sense of liberation.

Maybe the universe was telling me something. Maybe it was time to stop searching for someone else’s dream and to finally start building my own. And this fire was lit in me even more after realizing the incredible potential I have to create a life on my own terms.

The following year became a journey of self-discovery. I spent time traveling, sitting in silence, reading, taking courses, endless months of learning, building through trial and error, and even starting and stopping a couple of ideas. This period was crucial in helping me define my passions and identify the skills I needed to pursue my own dream.

So what did I do? In January 2024, I launched my blog. But simply having a blog wasn’t enough. To drive traffic, I focused on Pinterest. I wasn’t new to Pinterest – it was my digital vision board for years. But to drive traffic, I knew I needed to go deeper. So, I dove into the world of Pinterest marketing. The key? Strategic content creation. This realization prompted me to invest in myself. I wasn’t afraid to take the leap and learn high-income skills like blogging and online marketing. Mastering these fundamentals became crucial for turning my Pinterest passion into generating a ton of traffic.

This constant learning, combined with consistent effort, allowed me to see some traction and taste a bit of success within the first 3 months.

My blog started as a way to share my passions for all things fashion, beauty, and curating a capsule wardrobe. But now it has blossomed into something bigger. I’m here to teach you how to own your personal style and express yourself confidently through fashion and beauty, all while building a wardrobe you love. And as a lifelong travel enthusiast with loves to explore the world, I’ll also be sharing tips and inspiration to help you create unforgettable adventures.

a few of my favorite things

Favorite movie

Pretty Woman

Coffee order

Lavender oat milk latte

Couldn’t live without

Chapstick

Favorite destination

Paris, France

My guilty pleasure

Chocolate Chip Cookies

Favorite Color

Pink

On repeat

Afrobeats

Currently Binging

Youtube – I love travel, fashion and lifestyle content creators.

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Reader Favorites

ZARA Picks – February Edition Vol.1
FASHION · ZARA

ZARA Picks – February Edition Vol.1

Holiday Outfits : What To Wear Wherever You Go This Season
FALL + WINTER STYLE · FASHION

Holiday Outfits : What To Wear Wherever You Go This Season

10 Casual Chic Outfit Inspirations On How To Nail The Look
FASHION · SPRING | SUMMER · WHAT TO WEAR

10 Casual Chic Outfit Inspirations On How To Nail The Look

11 Outfit Ideas To Wear To A Baseball Game
FASHION · SPRING | SUMMER · WHAT TO WEAR

11 Outfit Ideas To Wear To A Baseball Game

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© 2025 By Tara Payne · Theme by 17th Avenue

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  • Fashion
    • FREE STYLIST GUIDE
    • THE TARA EDIT NEWSLETTER
    • CAPSULE WARDROBE
    • WHAT TO WEAR
    • ACCESSORIES
    • BRANDS
    • ZARA PICKS
    • STYLED TO A T
  • PRE-LOVED FINDS
  • Beauty
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    • NAILS
    • MAKEUP
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